Analysis of FedEx marketing channels

Analysis of FedEx marketing channels Generally, a channel designed to make the service available to customers. A service without good marketing channel consider useless because it is not accessible for customer to get the service. FedEx as a service company that mainly focuses on transportation or shipment services, channel played an important role leading to success. FedEx need a good channel to get and reach more customers. FedEx has a strong network structure linking all the market together. FedEx serves more than 220 countries and territories currently. Further, these networks are linked up by land, air and ocean transportation. FedEx’s service covered all around the globe, making services available for customers from many countries and almost every place. FedEx has many drops off location around the globe. Customer can choose either one drop- off location that is nearest to them. FedEx has great air network, having more than 320 daily international flight and 654 aircraft ready to ship the packages. FedEx h as many hubs around the world working as a midpoint of delivering the packages. There are four hubs in Asia pacific. That is Shanghai, Osaka, Seoul and Guang Zhou. Besides, FedEx has hubs in London, Colonge, Frankfurt and Paris which will later ship the parcel around the European area. Moreover, hubs that link the Latin America, the Caribbean and Canada was in Memphis and Miami. One thing that makes FedEx so special out of so many transportation or shipping company is the collection of airplane uses by FedEx in order to ship the parcel. FedEx is the first company who use the plane called Boeing 777. The uniqueness of the plane is the plane is fuel saver. It shorter the transit time with larger space to put the parcel. This had made the overnight carrier service possible. FedEx was famous in its overnight service. Customers can receive their packages at the same time on the next day. The strong backbone of shipping network structure by FedEx makes this service available. An example g iven to explained how FedEx manage to ship the parcel between 24 hours and reach at 10.30am. A customer decided to ship his parcel from Shang Hai to New York City. FedEx pick up the shipment in time to make the same-day trans-oceanic flight. FedEx picked up the package from client at the time of 4:50 pm, Tuesday. The package was delivered to Shang Hai’s facility for sorting process. Then, the package reaches Shang Hai Pudong International Airport at 9:30 pm. At 11:30 pm, the package leaves China and in the Boeing 777 aircraft on the way direct to Memphis, Tenn. The flight travel east of the Pacific Ocean and passed the International Date Line. At the time 11:30 pm, the package arrived in Memphis. In Memphis, the package was on loaded, cleared, sorted and reloaded on to a flight from Memphis to Newark. In Newark, the shipment ship by truck to New York City. This is how the package from Shang Hai reach client in New York City and at the time 10:30 am Wednesday. From the example , the package was first picked up and sends to the facility for process, then to airport. The package then reach the hub and been process again. Finally, the package was delivered by motorized vehicle. FedEx has more than 43,000 motorized vehicles which make FedEx manage to reach many places in different country. Example of motorized vehicle commonly used by FedEx was trucks, vans, containers, and also tricycles.